FirstTry Labs
Startup-focused brand page designed for fast delivery and clarity.
Project Overview
FirstTry Labs needed a professional brand website to establish their online presence as a new tech startup. The site needed to clearly communicate their services, showcase their team expertise, and provide a platform for content marketing through a blog.
The Challenge
As a new startup, FirstTry Labs faced the challenge of establishing brand credibility and clearly communicating complex tech services to potential clients. They needed a website that would position them as experts in their field while being easy to update as their service offerings evolved.
The Solution
We created a clean, professional site with a focus on clear communication of services. The design utilized strategic use of white space, concise copy, and visual elements to break down complex offerings into digestible sections. We integrated Contentful CMS to allow the team to easily update content, especially for the blog section which forms a key part of their content marketing strategy.
The Outcome
The website helped establish FirstTry Labs' brand presence and created a 35% increase in qualified leads. The blog section has become a valuable resource for clients and prospects, increasing average session duration to over 2 minutes. The clear presentation of services has streamlined the sales process, reducing the time spent on initial consultations.
Interactive Preview
Experience FirstTry Labs across different devices and screen sizes
How We Built FirstTry Labs
A step-by-step journey through our development process
Brand Strategy
Developed brand identity and messaging for the tech startup
Wireframing
Created low-fidelity designs focused on clear service communication
Development
Built with Next.js and integrated with Contentful CMS for easy updates
Analytics Setup
Implemented comprehensive tracking to monitor KPIs
Behind the Scenes of FirstTry Labs
Personal insights from the development process
"Building FirstTry Labs was an exciting challenge that allowed me to showcase modern development practices and create an exceptional user experience."
Key Challenge
Balancing modern design with optimal performance and user experience.
Technical Focus
Implementing Next.js with custom optimizations.
Built With
The website perfectly captures our brand essence and has been instrumental in establishing our online presence. The clear presentation of our services has led to more qualified leads and less time explaining basic information during initial calls.
